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How Pinky Cole used Instagram to make Slutty Vegan s burgers a viral hit IRL

https://www.atlantamagazine.com/dining-news/how-pinky-cole-used-instagram-to-make-slutty-vegans-burgers-a-viral-hit-irl/
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Mar 14, 2019 3:45 PM 1+ mon ago

Anatomy of a "viral" restaurant's social media explosion

The first time I visited Slutty Vegan, there was a woman seated in a plastic chair by the door at 12:30 p.m.--the first in line for when the Westview restaurant would open at 4 p.m. Over the next three hours, the line grew to the length of two blocks, at least 200 people deep. One vegan guest brought two nonvegan friends to experience the sheer excitement of it all and, of course, to taste the plant-based burgers, which boast provocative names such as One Night Stand and Menage a Trois and are doused in a messy, orange-hued special sauce. "It's a beautiful day today, but I would have waited in the rain," she told me. Another woman in line perched her laptop on a windowsill, working while she waited. Similar lines have ...

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