News
What do we get right (and wrong) in commerce media measurement?
2+ hour, 9+ min ago (773+ words) The Drum What do we get right (and wrong) in commerce media measurement? Listen to article 4 min It offers a lot of promise, but how do we accurately capture the effectiveness of commerce media? The Drum members reveal the best…...
The Men Behind the Brands:
4+ hour, 33+ min ago (113+ words) Authenticity in the Age of Enterprise. Article by Bret Mc Kinney Originally published in Preston Hollow City Lifestyle In Dallas, Texas and across the metroplex, success is defined by more than just the bottom line. This month, we profile six…...
Beyond Billboards: How experiential retail media is redefining consumer engagement in India
7+ hour, 24+ min ago (779+ words) Authored by: Nishank Joshi, Chief Marketing Officer, Nexus Select Malls For decades, retail media in India followed a familiar playbook. Static billboards, in-store posters, and digital screens looping the same creatives. It was a one-way conversation, brands spoke, consumers glanced,…...
How Should Sustainable Brands Navigate High Street Collaborations?
2+ hour, 9+ min ago (370+ words) It's a credibility swap between the two stakeholders," says Shivam Gusain, lifecycle analyst and founder of consultancy Decypher. That comes with inherent risks and benefits. Stella Mc Cartney and H&M Collaboration. So, how does a brand built on craft,…...
Empower Brands Enters Productive Partnership
6+ hour, 35+ min ago (348+ words) cleanlink. com Empower Brands Enters Productive Partnership Empower Brands, a franchisor of home and business services brands, announced a strategic partnership with RMO Agency to help franchise owners more efficiently navigate contractor licensing requirements and accelerate business growth. Through the…...
Festival of Marketing 2026 looks to "Raise the Bar
19+ hour, 57+ min ago (463+ words) Speakers from across the industry will share stories of growth, insight and inspiration at this year's event, with tickets now open for general sale. Marketing Week's Festival of Marketing returns to London on 14 October with the new theme: "Raise the…...
Best Creative Strategy Agencies for DTC Brands in 2026
15+ hour, 5+ min ago (48+ words) open PR. com Best Creative Strategy Agencies for DTC Brands in 2026 Press release from: ABNewswire Permanent link to this press release: You can edit or delete your press release Best Creative Strategy Agencies for DTC Brands in 2026 here...
How Challenger Brands Are Scaling Their Way To The Top
4+ hour, 26+ min ago (532+ words) From Huel to Harry's, Trip to Pip & Nut " breakout challenger brands in grocery have generally followed a now-familiar challenger playbook. They start as a direct to consumer (DTC) brand, build a loyal community, and drive growth through highly targeted, performance-led…...
Natural branding and traceability on show
11+ hour, 6+ min ago (477+ words) Result Group will showcase fresh produce innovation at Hort Connections 2026 next week, bringing together Eco Mark Natural Branding, QR-enabled traceability, product identification and packaging automation at Stands 210 & 211. From 1 " 4 June 2026 at the Adelaide Convention Centre, visitors will be able to see…...
'It's a shit show out there': CMOs open up about redundancy on stage
5+ hour ago (451+ words) Mel Hopkins and Sherilyn Shackell on stage at Mumbrella360 (Mumbrella) Experienced marketers unpacked the heartache of mid-career redundancy in a remarkably candid Mumbrella360 session that covered emotions from the initial shock of being fired to the slow rebuild of confidence. The panel…...