46+ min ago  (600+ words) Editorial standards for AI-generated content affect prompt design, evaluation metrics, and operational guardrails that teams use when deploying models in production. According to an article on Artificial Intelligence Marketers. com by Marji Sherman, **AI-forward marketing** combines generative AI tools with…...

2+ hour, 31+ min ago  (465+ words) Samsung has restructured its agency ecosystem in Australia by appointing Publicis Groupe as its new media agency following a competitive review, while reaffirming its long standing confidence in Cheil by retaining the agency's creative responsibilities. The decision marks a significant…...

10+ hour, 54+ min ago  (1531+ words) " Key Insight: The future of event marketing will belong to brands that become part of the experience itself, designing products and activations around real consumer behaviors instead of competing for attention through traditional advertising. Brands are moving from interruption to…...

11+ hour, 18+ min ago  (208+ words) INSIGHT Redefini is celebrating a landmark achievement after agencies within its integrated communications ecosystem, in collaboration with global partners, won a Gold Lion at the 2026 Cannes Lions International Festival of Creativity for Vaseline's The Real Nigerian Prince campaign. Speaking on…...

9+ hour, 27+ min ago  (575+ words) While many entrepreneurs spend years building a single successful company, Elijah Mc Near has taken a different path. Instead of focusing on one industry, Mc Near has spent the last several years quietly developing a portfolio of businesses that span…...

12+ hour, 36+ min ago  (833+ words) In the modern day, AI has enabled both sides of this ongoing cat-and-mouse game to move more quickly and efficiently. While some casinos now offer verification in just minutes through AI-scanning tools, AI deepfakes and image manipulation have led to…...

5+ hour, 31+ min ago  (450+ words) By A Staff Reporter, Kathmandu, July 4: The government has approved the National Advertising Policy-2026 with the objective of making country's advertising sector more organised, transparent, accountable and better aligned with modern technologies. Approved by the Council of Ministers on Thursday,…...

3+ hour, 59+ min ago  (890+ words) By Aditya Soni and Anhata Rooprai June 29 (Reuters) - Comcast will split into two publicly traded companies through a spinoff of NBCUniversal and Sky, separating its cash-generating broadband arm from a media and entertainment business under pressure from streaming rivals and…...

8+ hour, 35+ min ago  (1346+ words) There's a word that Sean Donovan refuses to use. It's a small detail, but it says a lot about the philosophy behind Omnicom Advertising Asia's newly formed regional leadership team and why this particular announcement is worth paying attention to....

13+ hour, 36+ min ago  (143+ words) Pinterest is offering a feature that will help advertisers better understand how their ad campaigns are doing in various countries, ALMCorp. reports. Residing on Pinterest's ad platform, the "markets view" feature is designed to give businesses the ability to see…...