3+ hour, 40+ min ago  (211+ words) May 19, 2026, 05: 05 ET NEW YORK, May 19, 2026 /PRNewswire/ -- K-beauty skincare brand'Purito Seoul has strengthened its global brand strategy by appointing actress Natalia Dyer as its first global muse. The move marks the brand's first official ambassador partnership and is widely seen as…...

4+ hour, 35+ min ago  (353+ words) HAWALLY, Kuwait, May 19, 2026 /PRNewswire/ "Korea Town, powered by Boutiqaat, today announced the addition of 22 new Korean beauty brands during the first quarter of 2026. This expansion reflects the growing consumer demand for K-beauty across the Gulf region and reinforces Korea Town's…...

7+ hour, 45+ min ago  (382+ words) K-beauty sunscreens are the latest obsession among Irish fans, because it seems we can't get enough of skincare from South Korea. Unlike traditional SPFs that focus mostly on UV protection, K-beauty sunscreens are formulated from a skincare perspective, with a…...

12+ hour, 50+ min ago  (301+ words) Published 19 May. 2026 08: 54(KST) YUNJAC has built a solid fandom on major e-commerce platforms such as Douyin (Tik Tok), Tmall, and Xiaohongshu. Earlier this year, the brand's growth was recognized by winning the Douyin "Growth Leader" brand award. Exterior view of…...

11+ hour, 26+ min ago  (723+ words) Last week, Australian Fashion Week hit Sydney in full force: hectic schedules, back-to-back shows, and endless outfit changes. Yet somehow, between late nights, 6am call times and weather that swung from pleasant to horizontal rain in minutes, everyone still looked impossibly…...

18+ hour, 46+ min ago  (1044+ words) A writer who crafts content and articles from a unique" Another important detail often overlooked is how layered hydration sits at the center of many Korean skincare routines. Rather than relying on thick creams alone, K-beauty products often use lightweight…...

15+ hour, 20+ min ago  (201+ words) Sports Illustrated Swimsuit Have you ever considered what it takes to get red carpet ready? If you're an SI Swimsuit model, natural beauty does the heavy lifting, but our 2026 magazine stars enjoyed several luxurious treatments ahead of the red carpet…...

20+ hour, 26+ min ago  (219+ words) This spring, SYS has introduced the Vital Collection, anchored by a distinct, fiery-red hue splashed across second-skin leggings, body-skimming jackets, and softly structured tops'from the Butter Melt Layered Bra to the Butter Melt Jacket and 25" leggings. The gesture was emblematic…...

21+ hour, 26+ min ago  (93+ words) Retail Week Q&A: Skin Cupid founder Melody Yuan discusses the John Lewis partnership and UK expansion Korean beauty retailer Skin Cupid has been making its presence known in the past few months, beginning with its first-ever store on London's Charing…...

17+ hour, 57+ min ago  (466+ words) The Devil Wears Prada sequel has been the biggest cinema event of the year so far and the gorgeous glam in the film left us feeling inspired - here's how to emulate it without breaking the bank The Devil Wears Prada…...