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News
Sales pitch shift: Matthew Pollard's proven strategy to outsell anyone
4+ mon, 2+ week ago (611+ words) Today’s savvy customers are becoming increasingly resistant to pushy sales pitches, and the traditional sales playbook could be working against you. Shifting from self-centered elevator pitches and hard closes to an authentic mission-driven approach could be the key to landing…...
5 ways to effectively deal with unhappy customers
5+ mon, 3+ week ago (348+ words) Businesses that deal with unhappy or angry customers quickly and empathically retain customers and build a reputation for offering top-notch customer service. Here are five better ways to help you handle a difficult situation in a way that reflects favorably…...
Your best customers already exist — Here's how to retain them
5+ mon, 3+ week ago (958+ words) If you’ve ever had the feeling that your regulars are the ones keeping the lights on, Square’s new research just proved you right. Square released its 2026 Local Economy Report today, drawing on millions of anonymized transactions and a survey of…...
Martha Lawrence on why servant leadership drives engaged, motivated teams
8+ mon, 2+ week ago (277+ words) Leadership expert and author Martha Lawrence says small business leaders can boost performance and workplace culture by focusing on people, not just results. Drawing on the legacy of management pioneer Ken Blanchard, Lawrence explains that acknowledging employees and fostering trust…...
The most advantageous moment in modern business history
9+ mon, 3+ week ago (206+ words) There are two reasons why right now is the most unfairly advantageous moment in history for growth-minded SMBs ready to take market share from their bigger, slower competitors. Second – the marketing landscape is flooded with sameness. Everyone’s chasing short-term metrics…...
What Is Technical Debt and Why It Hurts Businesses
11+ mon, 4+ day ago (519+ words) Most businesses don’t notice technical debt until it starts slowing them down. At first, delaying upgrades or sticking with old systems feels like saving money. But over time, the real costs add up—productivity drops, risks grow, and fixes become…...